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The impact of communication and proximity on citizens’ sustainable disposal...

The impact of communication and proximity on citizens’ sustainable disposal of e-wasteDiletta Acuti, Linda Lemarie, Giampaolo VigliaEuropean Journal of Marketing, Vol. ahead-of-print, No....

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Transitioning beyond single-use plastic drinks cups: an emergent social...

Transitioning beyond single-use plastic drinks cups: an emergent social marketing case study in ScotlandMarylyn Carrigan, Victoria Wells, Kerry MackayEuropean Journal of Marketing, Vol. ahead-of-print,...

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Perfectly imperfect and muddling through for sustainable futures

Perfectly imperfect and muddling through for sustainable futuresChristine T. Domegan, Tina Flaherty, John McNamara, David Murphy, Jonathan Derham, Mark McCorry, Suzanne Nally, Maurice Eakin, Dmitry...

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Collective impact for ocean literacy – inspiring the next generation of ocean...

Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketingPatricia McHugh, Cushla Dromgool-Regan, Christine T. Domegan, Noirin BurkeEuropean Journal...

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Beyond purchase intention in sports sponsorship: an alternative approach to...

Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scalingKhaled Hamad Almaiman, Lawrence Ang, Hume WinzarEuropean Journal of Marketing,...

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Evaluating the impact of an incentive scheme to encourage pregnant people to...

Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking dateSeamus Allison, M. Bilal Akbar, Claire Allison, Karla Padley, Stephen WormallEuropean Journal of...

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The effect of sponsored video customization on video shares: the critical...

The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristicsLi Chen, Yiwen Chen, Yang PanEuropean Journal of Marketing, Vol....

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Application of marketing to reduce consumer food waste in restaurants

Application of marketing to reduce consumer food waste in restaurantsDaisy Lee, Calvin Wan, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Gabriel LiEuropean Journal of Marketing, Vol. ahead-of-print,...

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Increasing physical activity among Indonesian adolescents: a social marketing...

Increasing physical activity among Indonesian adolescents: a social marketing intervention reflectionDavid James Schmidtke, Mai Nguyen, Sharyn Rundle-ThieleEuropean Journal of Marketing, Vol....

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The retail environment design (RED) scale: conceptualization and measurement

The retail environment design (RED) scale: conceptualization and measurementJulie Steen, Brian N. Rutherford, Barry J. Babin, Joseph F. Hair, Jr.European Journal of Marketing, Vol. ahead-of-print, No....

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Designing an empathetic user-centric customer support organisation:...

Designing an empathetic user-centric customer support organisation: practitioners’ perspectivesJagdish N. Sheth, Varsha Jain, Anupama AmbikaEuropean Journal of Marketing, Vol. ahead-of-print, No....

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The shortcomings of equal weights estimation and the composite equivalence...

The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEMJoseph F. Hair, Pratyush N. Sharma, Marko Sarstedt, Christian M. Ringle, Benjamin D. LiengaardEuropean Journal...

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A social norms-based framework for understanding and predicting...

A social norms-based framework for understanding and predicting giver-recipient discrepancies in gift selectionJulian Givi, Jeff GalakEuropean Journal of Marketing, Vol. ahead-of-print, No....

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How social media usage and the fear of missing out impact minimalistic...

How social media usage and the fear of missing out impact minimalistic consumptionFang-Chi Lu, Jayati SinhaEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.-This study aims to...

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Designing for identity: how and when brand visual aesthetics enable consumer...

Designing for identity: how and when brand visual aesthetics enable consumer diasporic identityMark Buschgens, Bernardo Amado Figueiredo, Janneke BlijlevensEuropean Journal of Marketing, Vol....

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Turning commitment into performance through buyer dependence: a dual pathway...

Turning commitment into performance through buyer dependence: a dual pathway approachDaniel Padgett, Christopher D. Hopkins, Colin B. GablerEuropean Journal of Marketing, Vol. ahead-of-print, No....

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Multichannel relational communication strategy: does one-sized strategy fit...

Multichannel relational communication strategy: does one-sized strategy fit all customers?Carla Ramos, Adriana Bruscato Bortoluzzo, Danny P. ClaroEuropean Journal of Marketing, Vol. ahead-of-print, No....

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The double-edged sword of envy: effects of envy type and regulatory focus on...

The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-makingRajat Roy, Fazlul K. Rabbanee, Diana Awad, Vishal MehrotraEuropean Journal of Marketing, Vol....

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A meta-analytic integration of the theory of planned behavior and the...

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumptionCharles Jebarajakirthy, Achchuthan Sivapalan, Manish Das, Haroon Iqbal Maseeh,...

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The influence of network understanding on value creation in business...

The influence of network understanding on value creation in business relationshipsKristin B. Munksgaard, Morten H. Abrahamsen, Kirsten FrandsenEuropean Journal of Marketing, Vol. ahead-of-print, No....

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Retweet to donate? Cause-related marketing in the era of social medialization

Retweet to donate? Cause-related marketing in the era of social medializationShinhye Kim, Melanie Bowen, Xiaohan WenEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.-The...

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Building employee commitment through internal branding – a meta-analytic study

Building employee commitment through internal branding – a meta-analytic studyAtul Prashar, Moutusy MaityEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.-This study aims to...

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The effects of identity salience on product judgment in a domain of trade-offs

The effects of identity salience on product judgment in a domain of trade-offsClaire Heeryung Kim, Da Hee HanEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.-This paper aims...

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Consumer responses to CEO activism: an impression management approach

Consumer responses to CEO activism: an impression management approachFrank Gregory Cabano, Mengge Li, Fernando R. JiménezEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.-This...

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